Video - Toyota: Buddy does Hilux [sheep]


Videa Radical SR5 Toyota: Buddy does Hilux [sheep]



Toyota: Buddy does Hilux [sheep]

Buddy, the charismatic brindle Boxer brought to the small screen by Toyota South Africa and its marketing partner of nearly half a centurys standing, Draftfcb Johannesburg, has made a second television commercial. The new ad, which begins flighting on October 16 thats less than a month after Buddys television debut on September 24 in a TV commercial for the Toyota Corolla, takes the canine star to a dry Karoo farm for the Toyota Hilux. Said Toyota South Africas Vice President of Marketing Planning & Communications, Marius Vorster: We are thrilled with the response to Buddy. From his very first grin in the Toyota Corolla ad, he captured the imagination of the South African public, and the hearts of Toyota customers. They immediately identified with his down-to-earth, spontaneous and enthusiastic approach to life and recognised right away that these were qualities that they had grown to trust and respect in the Toyota brand. It was always our intention to use Buddy to promote all parts of our business, and now he stars in an ad for the Toyota Hilux to drive home, once again, that Toyota is a grounded, unpretentious but fun-loving South African company. While Buddy and the approach to marketing he represents is a pretty radical approach and a departure from Toyotas historic marketing modus operandi, we believe he is already working well for us and our business, said Vorster. In the new commercial, Buddy abandons any attempts to behave with sophistication and grace. Instead ...

Johannesburg, Toyota, Buddy, does, Hilux, THLX, 30, 111, ETE, MAIL

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